If value, then copy

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I came across this design while watching Bloomberg’s “Brilliant Ideas” show, featuring the art group Superflex.
https://www.bloomberg.com/news/videos/2017-10-30/superflex-on-brilliant-ideas-video

One of the artists (Bjørnstjerne Reuter Christiansen as I recall) was wearing the shirt..and I really loved its message.
ie I found value in it.
And thus..